Technology layering – obscuring the goals
It is uncanny how we seem to be surprised by human behaviors and needs as it relates to technology.
Much of technology is a compromise. It is a step on a path to something. What?
As we explain to ourselves and our buyers of the need for this device and that object we obscure the real aim and the true desires which drive the behaviors.
We can fly – in a plane, we can talk to each at a distance – on a phone, we can get from place A to place B faster – in a car.
As we get stuck in the idea of the technology itself we forget that there are other ways to achieve the same goals.
These new pathways are the left field attack we did not expect to come and disrupt our day dreams for the improved technology.