Over many years I have struggled with the words human, user, people, consumer as the category of foresight I am passionate about. I have used consumer foresight as I have practised within organisations, who eventually would like to see someone buying what they produce. It troubles me though. The word consumer is the end result for organisations. What about everything else in life? I had a discussion on this with a friend who is clever with Greek and Latin and who suggested Prosapience. Pro for forward looking and sapience for wisdom, insight, thoughtfulness. The whole word then is a play with the word homo sapiens.