Hunome has launched in Alpha.
I cannot believe it. I have not said anything about the launch on my blog. I guess that is because I’ve communicated it elsewhere.
What is Hunome?
It provides means for creating and enjoying short-cuts to insights about humanity.
Who is it for?
Those who need to understand what makes people tick in their professional, personal or intellectual pursuits.
This could be artists, social scientists, educators, marketers, product creators, philosophers, historians, futurists, designers, strategists, scientists…
How can I join?
We are currently in private Alpha.
This means that for a number of practical as well as a few strategic reasons we need to manage the number of people on the site.
Please register your interest on the Hunome site and we will invite you to join very soon.
I look forward to your presence!
If you spent some time visiting several Fortune 500 web sites, how many of those do you think would clearly state their purpose and value to humanity? How many would have people in their brand somewhere? How many would talk about the passion they have for making the world a better place and how their actions bring that about?
I did that one year ago and there are some but not many. Mostly I found that those that have people in their brands and language do not have a ‘purpose’ statement. About ten years ago I did the same sort of study when I was with Nokia and found that a number of Japanese companies had a long term view and something like a ‘purpose’ statement – what was their role in this world, what benefit to humanity where they here to bring about.
The main objective of the company was to design and create innovative products, which would benefit the people. http://www.sony.com.au/section/sonysstory
This is not a mission statement, i.e. how to conquer some hill, but why do it anyway. Nor is it a vision, what could it all look like in some years’ time, if we all rally and make it happen (strategy – how). The focus is on the why.
One could say that all companies have people in their minds and brands to some extent: Facebook – making it easy to connect with friends, Google – making all things findable on the net [used to be: making it easy to find things on the net] and so on. There are many however for whom the purpose and product have disconnected because the ‘product’ is so entrenched in the society. The question of value to humanity is no longer considered to be of importance. I’d say the car industry has fallen into that trap and the banks just keep ignoring us, except for yet another credit card offer. (more…)
Us hunomers had a small gathering yesterday to put a stake in the ground and celebrate a major milestone – we have seen Hunome early phase and it is turning into a beauty
Over the last year and a half, plus much noodling around the vision even before then, the team has grown to 10+ people, 3 of us are full time and the rest are fabulous people who’ve put in their effort to help out in part-time mode.
Hunome is for fun and serious peeks into humanity, what makes us tick. We are creating a space and tools, which we hope will be of interest to all those who seek to know, be on the pulse and just be perceptive about humanity, in all its variety.
Over the next several months we will be opening our doors gradually to people who are in the thick of this space and wish to take part in making Hunome what it can be. If you are a social scientist, artist, product creator, strategist, designer, futurist, historian or just plain curious about humanity then we’d love to hear from you and put you on our invitee list for the private Alpha stages of Hunome.
Sometimes one gets to spend a good chunk of time with people and on a topic which are all exciting. To hear a diversity of views which all build for a bigger and better understanding of the topic at hand, goodie goodie goodie.
I spent time over the last couple of days in exactly that kind of situation. Our home served as a pretty good ‘garage’.
I’ll get back to this one when the time is ripe.
Life is too short not to have FUN!
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