I have been wondering whether I was the only one getting annoyed by some of the ageism on the net…

Today I found out at the Enterprise 2.0 Future Exploration that no I am not the only one getting tired of this simplistic cop-out or even worse, ageism by hiring only those under 45, cause those above have some sort of genetic mutation which makes it impossible for them to a/ get it and b/ add value.

We heard from the final panel, four people who were baby boomers or gen xers and who have Twitter streams, blog, use wikis and work and play enthusiastically in the evolving Enterprise 2.0 space.

Peter Evans-Greenwood from Capgemini said it well. He is tired of the tendency to lump enormous masses of people into “age based horizontal categories” and then think that it is somehow a useful be all and end all for any particular decision agenda.

Just because there are loads of people out there who don’t get a kick out of how it works in detail does not make them ‘to-be-ignored’ consumers of the technologies and services – it still has to be said – or poor decision makers in companies who create the technologies and services.

It is in the attitude, willingness to engage and adapt previous knowledge with the new. Us humans are very adaptable, we have to.

So next time a baby boomer CEO of any top net company launches into a “the over xx year olds just don’t get it” – I think it would be good to contextualize that answer with the individual speaking.

Yes I am a baby boomer too, just …….and in my head – say what?

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